have become one of the most important devices that we rely on today in order to
accomplish many important activities throughout our daily lives. Ordering a
favorite meal, hiring a taxi, or performing any daily routine activity such as
browsing various social media channels, you will undoubtedly need to use
smartphone applications to accomplish these practices easily and without being
restricted to a specific place or time!
It should be noted that smartphone Mobile Applications have made everything available
with just a click, but let’s go back a few years, specifically over two
decades, and see the mobile apps journey, how apps have become a vital part of
our lives and how they have gone through drastic changes and development.
A mobile application is primarily a software application, as it is a computer-generated program that has been designed and developed to run on iPhones, smartphones,
tablets, and many other mobile devices. Without a doubt, the world has come to
terms with the fact that apps are a way to get the most out of smartphones, so
it would be appropriate to keep track of the record for mobile app development.
The process of designing and developing mobile applications begins by preparing the application idea that revolves around achieving a specific goal or several
specific goals for the development of this application with defining specific
characteristics that will be available in the application to ensure the best
possible performance of the application within the available application
design, development and marketing budget.
Designing mobile applications is the first stage to transform the application idea into a tangible reality that achieves a high rate of application satisfaction through
a professional user interface that facilitates the experience of browsing all
the contents of the application smoothly and in the least possible time.
and mobile operating systems, whether Android or iOS, is an indispensable
prerequisite for the mobile application design process.
Determining the characteristics that the application will provide is the first step to developing mobile applications. It is better to provide specific and unique
features related to the purpose of developing the application, rather than
adding features that are already available in smart phones and do not provide
any addition to the purpose of application development.
Mobile application programming must be followed by testing on all aspects of
application performance, security factor of personal application users data,
financial and non-financial transactions, with application performance
experience on selected platforms, operating systems and different types of
There are many uses and features of mobile applications, starting with carrying out the
simplest daily activities such as knowing the conditions and weather forecasts
to conducting online shopping and various financial operations within a few
seconds from anywhere as long as you have the appropriate application to do so.
The benefits of mobile application development include for your project or
Multiple marketing channels for products and services such as traditional marketing
channels and methods such as TV and radio ads, print ads or Internet marketing
through websites, social networking sites and mobile applications that provide
the advantage of optimal targeting of customers and increasing interaction with
the brand and analysis Detailed performance of Internet marketing channels.
Mobile applications have proven over the past few years to be an effective marketing
and sales tool as any potential customer can go through all the stages that
will lead to choosing the right product or service to meet personal or business
needs, starting with using the mobile application to search for possible
alternatives, then browsing the pages dedicated to each.
A possible alternative on the application and choosing the most appropriate alternative,
completing the purchase process that may be preceded by immediate communication through the application with customer service officials for more information.
Increasing brand awareness is achieved by increasing the opportunity to appear to potential customers through marketing campaigns targeting a specific category
of customers and there is nothing better than mobile applications to enhance
the opportunity to appear to customers instead of other marketing campaigns
that can be ignored unlike mobile applications Which different categories of
customers voluntarily use on a daily basis.
Having the mobile application of your project or business on the phones of potential
customers is an important step in the growth of the brand as all people share
the experience of dealing and their impression of the sites and mobile
applications with others, which will contribute to increasing the users of the
official mobile application for your business if the factors of providing the
best experience are taken into account possible interaction for the application
user and this will increase the customer base.
Providing a direct communication channel with customers is an additional advantage for
developing the mobile application for your project or business as mobile
applications provide effective, convenient and fast ways to communicate with
application users (existing and potential customers) better than other means of
customer services such as visiting company branches or contacting the customer
Increasing interaction with the brand is a positive indicator of the brand’s success in
achieving the goals of marketing campaigns and reaching the desired level of
Having a mobile application for your business will increase the rate of interaction with the brand and the products and services of the business better than other Internet marketing platforms where the customer chooses to download the
application on his phone in order to follow up on all the offers, products and
services provided by the business and communicate better.
Increasing the level of satisfaction and positive interaction provided by mobile
applications will affect the percentage of customer loyalty positively and the
customers’ keenness to prefer the alternative that provides a professional
experience through the mobile application appropriate to the company’s activity
and customer needs.
Launching your Mobile application on the appropriate operating system platforms will not be the last stage for the party responsible for this application as the application will not self-market and spread among target customers on its own without a dedicated and effective marketing plan to enhance mobile app
development industry growth.
Internet marketing platforms provide the advantage of marketing products and services to specific groups whose needs correspond to the main characteristics and
competitive advantages offered by the services and products at a lower cost
than traditional marketing channels, and the ability to analyze the performance
level of the marketing campaign through statistics and indicators to measure
the performance of marketing campaigns such as Google Analytics.
Mobile application marketing campaigns can be launched through paid advertisements on
social networking sites, especially through Facebook, targeting potential
customers while they are on social media sites, or through marketing through search engines with paid advertisements that appear on search results pages that are related to the content of the application and target users of search engines.
Those who have an interest in your application content rather than the
traditional high-cost marketing methods that target all audiences without
achieving any desired results.
Now, for sure you ask yourself If mobile app development is profitable? Okay, let’s start answering this critical question!
Through mobile applications, whether on the iOS or Android system, you can achieve a stable income from them, and we will show you the easiest ways to help you achieve profits from mobile applications, and here are the most important of these strategies:
1. You can
Gain profit from the displayed ads in the application
shopping or E commerce features to your application
4. You can
create social media platform applications
5. You can
gain profit from your application’s Subscriptions
6. You can
add premium feature to your application
You will have to choose specialists to design and develop a mobile application for your project or business, but there are two options available
You need to choose an application developer or a mobile
application designer and development team when there is a need to create an
application that requires constant modifications and updates, and this will
justify the cost invested in appointing a mobile application development team.
Choosing a mobile application design and development
company link Splendapp with extensive experience in this
field in the event of the need to develop a mobile application for your project and business, and the absence of the need for periodic maintenance of the application except in necessary cases, and avoiding the cost of appointing a team specialized in developing mobile applications.
agree with those responsible for developing your mobile application on all the
details that will ensure the expected performance and achieve the purpose of
developing the application, including the design of the application, its basic
characteristics, the selected platforms and operating systems, and the
provision of necessary periodic maintenance and update services with a time
frame to complete all of this.
provide mobile application development marketing services, whether online through social media ads and search engines, or through other marketing methods such as commercial advertisements.
Contact us today to immediately start
developing and marketing the mobile application for your project or business!